WASHINGTON, DC – December 4, 2020 — DHS, the content advertising company that combines content marketing with the power, data intelligence, and  scale of online advertising today announced it has completed a $55.3 million Series A round of financing for its client Konfio. Lawson Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice. The investment brings DHS total funding since launching its revolutionary content advertising platform to $76.8 million and will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development. Lawson Ventures General Partner Jill Sanders will join DHS’ Board of Directors.

Lawson Ventures invests in early stage technology startups that redefine or create large new markets, with notable investments such as Rocket Fuel, which recently completed its IPO on the NASDAQ stock exchange, as well as Audience Science, Shutterfly and Visible Measures.

The Series A financing builds on an exceptional year for DHS which saw a rapidly growing roster of clients, key executive appointments, and market momentum in the white-hot areas of native advertising, programmatic advertising and content marketing. DHS appointed digital content and marketing veterans from Time Warner, Demand Media and RichRelevance to the company’s executive ranks, and its client roster grew to include consumer and B2B brands such as Johnson & Johnson, Rackspace, Domo and Remington among many others.

“DHS’ offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive business results,” said Tim Keller, General Partner with Lawson Ventures. “We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts. DHS is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category.”

DHS’ platform transforms a brand’s portfolio of content into standards-based online ad “spots” which are distributed and retargeted to the right audience at the right time. At the heart of DHS’ solution is a proprietary Content Sequencing Engine, which uses machine learning and predictive modeling to sequence relevant content “spots” according to stages in the customer journey – thereby driving business results such as engagement, product consideration and leads.

Key features and benefits of the DHS content advertising platform include:

• Automatic conversion of text and video content into standards-based ad units
• Integration of content meta data, imagery and social sharing activity into ad creative
• Programmatic placement of content ads across thousands of sites with available inventory of approximately 36 million impressions per minute
• Content sequencing to intelligently place content ads according to customer journey stage
• An analytics dashboard that enables customers to track content performance and foster a real-time editorial strategy

“As an industry we’re just scratching the surface of how powerful content marketing can be when it’s combined with the massive scale offered by the global online advertising ecosystem,” said DHS Vice Chairman, Fernando Aguirre. “Having the financial support and domain expertise of Lawson Ventures will help us execute our vision even more rapidly and broadly – and with the benefit of experience, perspective and relationships of a leading ad tech investor.”

About DHS

DHS is a high-stakes advocacy, public strategy, and global public relations and communications firm. Our strategic insights and innovative programming build and sustain strong corporate and brand reputations. We provide our clients with counsel and program development across the spectrum of public relations, public affairs, reputation and crisis management, digital strategy, advertising and other communications services. Our clients are companies, industry associations, nonprofit organizations, professional services firms, and other large organizations.

We began as a unique grassroots and lobbying firm with customized services for an elite group of clients. Our work applies equally to regulatory issues as well as legislative ones, and we manage issues for our clients at the local, state, federal, and international levels of government.

We use our core competencies and reach to gain competitive advantage for clients. Our expertise comes from extensive must-win campaign experience and operating successfully at the highest rung of business, government, politics and media. Our reach is the ability to use strategic intelligence to mobilize the message and persuade the toughest audiences. We know what it takes to win in difficult situations. We have proven results for prominent figures, leading advocacy groups and the world’s most successful companies. We leverage what others cannot.

About Konfio

Proof that Mexico is an increasingly attractive fintech market, Konfio is another Mexican startup to obtain significant foreign investment recently. Konfio provides credit lines through an online system to SMEs who are often overlooked by traditional banks. The startup has received significant investment from eleven investors over seven rounds, including $100M from SoftBank in a Series D round and a contribution from Goldman Sachs in its Series C round. 

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